Tom Ordonez

Product, Lean Startup and Tech

Screencast Iphone and Ipad Apps with Reflector

This is helpful if you need to

  • Create a video tutorial demo of your app
  • Test your app live

If you have a Mac, you could test an Iphone or Ipad app using the Simulator of the Xcode.

What you cannot do is open iTunes or the AppStore in the Simulator.

Here I will show you how to create a screencast of an Iphone or Ipad app using Reflector and QuickCasts.

1. Download Reflector

Go here and download the program which “enables mirroring to OSX, Windows and Android from an Iphone or an Ipad”.

After you install I recommend that you set your preferences for the device you are using, Iphone or Ipad.

Reflector Preferences

2. Download Quickcasts

Quickcast is only made for Mac. But you could use other screen recording software. I have tried them all and I strongly recommend Camtasia. Despite the price, I like it because it is very easy to use and it works well.

This is the Quickcast website.

Quickcast is very easy to use. I record with “advanced record” and I select a custom record area.

3. Airplay

With Reflector open, go to your device and set Airplay. Set Mirror to ON.

For more details please watch this video.

Backing Up Adium Olark Chat Transcripts with Dropbox


  • Mac OSX 10.9.2
  • Latest Adium


  • Some knowledge of the command line.

1. Enable the Library folder on your Mac

Open the terminal and enter this in the command line

$ chflags nohidden ~/Library/

Open Finder, on the top menu Go. Then “Go to Folder”. Type


2. Find the transcript folder in the Library folder

The location should be in:

Library/Application Support/Adium 2.0/Users/Default/Logs

Adium transcript location

3. Create a Link between Dropbox and the Transcript Folder

This website shows a way to link Dropbox and Transcript folders

This process uses the command ln on the terminal. To learn more about this command. Go to the terminal and enter man ln.

Go to the terminal and type

$ ln -s

Go to the location of the transcript folder.

Click on that folder and “drag and drop” into the terminal, where the cursor is. This will paste the complete location of this folder.

In my case it pasted this:

$ ln -s /Users/tom/Library/Application\ Support/Adium\ 2.0/Users/Default/Logs

Now go to the Dropbox folder that you want to backup to.

Then drag and drop the folder into the terminal, at the end of the last command.

In my case it pasted this:

$ ln -s /Users/tom/Library/Application\ Support/Adium\ 2.0/Users/Default/Logs /Users/tom/Dropbox/AdiumTranscripts

Then hit Enter.

“AdiumTranscripts” is the folder I created inside Dropbox to backup my transcripts to.

The formula here is to do:

ls -s (path to transcript folder) (path to Dropbox folder)

If you go to the Dropbox folder now you will see that a link was created:

Dropbox Link to Adium Transcript

Photoshop Could Not Complete Your Request Because An Unknown or Invalid JPEG Marker Type Is Found

I review a lot of photos for marketing. I use Photoshop often.

And one day…

Why you hate me Photoshop

I could explain the technical details why this file is not opening. But I am sure you want the solution right now.

  1. Open the file using Skitch
  2. Export the file as JPG with Quality of 100%
  3. Open the file in Photoshop

Keep in mind that this reduces the resolution of your original picture.

To keep the same resolution, opening the file with these programs have worked for me:

  • Gimp: Open source photoshop alternative
  • Pixelmator: Although only available for Mac

Startup Burn Rate Lessons From Metallica

Some of you know Metallica pre “Load”.

While the rest of you know Metallica since “Death Magnetic”

What happened between Load and Death Magnetic?

That concept is known as Speed Metal Net Burn.

Net burn is simply explained by one of my heroes Mark Suster in his blog here. The amount of money you are losing per month.

“Losing per month” sounds like a bad thing. But depending on the right variables it could be good. As explained by Mark, your burn rate could be increased to grow your business faster than your competitors.

Danielle Morrill wrote a post on the heated topic of “responsible spending in the startup ecosystem”.

If you search twitter for “startup burn rate” you will get a lot of discussion about responsible and irresponsible spending at seed and Series A startups. This makes you think of the dot com bubble.

Maybe they should call this the dot com cloud.

How does this compare with Metallica?

During high school I was Metallica’s number 1 fan.

I had them all in vinyl and cassette tape.

Metallica’s Discography - Pre (Unnecessary) Pivot

Kill Em All

Metallica Kill Em All

Ride the Lightning

Metallica Ride the Lightning

Master of Puppets

Metallica Master of Puppets

And Justice for All

This is a tape, it looks like a rectangle with 2 holes

Black Album

I got this one in CD aka Compact Disc, a disc the size of your hand

Around this time I decided to sell my Metallica collection for about USD$500 so I could open my first business while in college.

Metallica’s Discography - Pivoting into Disaster


Why Metallica Why??

After this album they finally went to Colombia.

Metallica 1999 in Bogota

Then came Reload, St Anger and Death Magnetic.

Metallica’s Sales

Metallica's Sales Pre Pivot and Burn Rate

Metallica’s Burn Rate

Metallica’s first album Kill Em All has one of the band’s anthems, Seek and Destroy.

They doubled sales with their 2nd album, Ride the Lightning and two of the most popular songs in their history: For Whom the Bell Tolls and Fade to Black.

They proved they could mix melodic and rythmic songs with powerful metal riffs.

They didn’t grow much during Master of Puppets. They kept on proving this MVP. Melodic meets Speed Metal.

Tragedy came to the group with the death of the bassist. But they increased sales lightly with And Justice for All. Inspiration through tragedy welcomed one of their most famous songs One.

They won their first Grammy Award.

Their MVP reached a market fit.

It was time for growth.

They pumped burn rate with Bob Rock.

The Black Album brought them $16 Million in sales.

They produced some of the most famous songs in the history of rock: Enter Sandman, The Unforgiven and Nothing Else Matters.

The formula for success: Melodic lyrics, short metal riffs, rythmic verses.

Do not Pivot When You Reach Market Fit

Metallica toured heavily with the Black Album.

For their next album they decided to explore into blues and country.

Why would you pivot when you have the formula for success?

Load came and they went from $16 million down to $5 million.

To make it even worse.

Reload came and they kept on diving. They tried to resuscitate the formula with Unforgiven II but it was not welcomed.

Metallica then decided to spend more.

So they did S&M aka Let’s see if Metal and Classical Music is a market fit.

The album only made $5 million.

And they kept on spending even more.

They hired a therapist for $40K a month.

St Anger came and they made $2 million. There were no guitar solos on any of their songs.

Burn Rate Stability

Metallica scrambled to get back to their pre-pivot era.

Death Magnetic came with The day that never comes aka One Part II.

Build something that people like.

Metallica started using the market fit formula of success. And it started to work again. But at slow pace.

They increased their burn rate.

But they were stubborn.

In 2011 they collaborated with Lou Reed on an album called Lulu. Experimenting again. Another pivot. The album received negative reviews.

Burn Rate Framework

As I read in Mark’s article How to Make Sense of Conflicting Startup Advice there are a few lessons to learn from Metallica.

Follow the process of successful startups that grew into companies. (You are not a startup forever).

Customer Development > Build MVP > Iterate > Pivot > Market Fit > Grow

You don’t reach market fit and decide to pivot.

I see startups out there iterating in the Metallica way.

raise money > experiment > burn money > raise money > experiment > burn more money > loop

Still. I have seen Metallica in concert about 6 times.